Digital technology is very important for classic in Inverness Hotel because potential guests prefer to use their mobile devices from the time they search and make reservations for accommodations up to the time of checkout. Today, a hotel that has no online presence is not relevant to internet users. However, having a website is not enough; a hotel must be updated with all the new trends in the hospitality industry.
It is the Year of Young People so it isn’t surprising for primary and secondary students to be at the forefront of content development for a new tourism phone app to assist visitors in exploring the hidden treasures of A9. Napier University students as well as graduate engineers from 3 consultancies and joint ventures are designing an A9 Dualling program and producing content for the phone app.
The Highland Discovery app will provide information on small community facilities and businesses along the A9. It also includes in-car audio channel that will offer traditional Scottish stories and songs that were recorded by 100 school children from Pitlochry High School choir. The app which is already available on both Android and iPhone has been tested last year in Beta mode. It was downloaded for 500 times with nearly 20% of users that are mostly based overseas.
The A9 Dualling Programme is actually about road building but they are taking advantage of the opportunity to improve the experience of people who are travelling on A9. The new Highland Discovery App will help visitors explore some of the hidden treasures that can be found on or near the iconic road. Through the app, visitors will gain a glimpse of the local culture of Scotland. Visitors will feel that they belong to Scottish Highlands allowing them to connect to local places, people and culture. The app will be the first of the series of experiences that will make local culture across Scotland accessible to tourists.
One of the benefits of classic in Inverness Hotel is its convenient location in a quiet but central location in the city. Main attractions are close by like the Inverness Castle, the Museum and Art Gallery, the Cathedral and the Eden Court Theatre. The bus and train stations are just a few minutes away.